I turn data and insight into decisions that drive growth.
Strategy and analytics advisor across the sports & entertainment ecosystem. I help organizations find revenue in ticketing, sponsorship, media, and growth, with frameworks that outlast the engagement.
The value isn't the analysis. It's the framework that remains after the work.
Project areas built around your KPIs.
Growth & Customer Acquisition
Operating models, channel strategy, international expansion, and fan segmentation.
Partnership & Sponsorship Strategy
Valuation, benchmarking, asset audits, and ROI models for deals that pay off.
Ticketing, Pricing & Event Value
Pricing resets, packaging, premium inventory, and monetization that lift yield.
Broadcast & Media Integration
Branded integrations and global feed strategy, from concept to delivery.
Data Storytelling & Activation
Campaigns, BI dashboards & reporting, athlete & AI activations, and data-brand positioning.
Tech Stack & Data Foundations
Unified fan data models, automated pipelines, predictive analytics, and CRM & marketing automation.
My approach
No two organizations are the same. Every engagement starts from your data, your constraints, and your KPIs, and it ends with something your team keeps running.
Start with the data you have
Go inside the organization and map what exists, even without a CRM or database, and find the story it tells.
Size the opportunity
Quantify the incremental revenue on the table and tie every recommendation to the KPIs that matter to you.
Test, shift & measure
Put changes into the live season or event, measure what actually moves, and iterate rather than delivering a one-time report.
Make it stick
Bridge data to the people who use it, with narratives every department can act on and systems the team keeps using.
Fractional, project-based, or ongoing, structured to fit the organization.
Across the sports & entertainment ecosystem.
Properties
Teams, leagues, venues & events, from major professional franchises to emerging tournaments.
Brands
Enterprise and consumer brands investing in sports & entertainment and looking to prove the return.
Agencies
Partnership, media, and creative agencies that need data and strategy behind the deals they sell.
Tech Providers
SaaS, data, and analytics platforms selling into sports & entertainment — positioning, use cases, and the story that wins enterprise deals.
Investment & Real Estate
Investors, developers, and ownership groups evaluating sports & entertainment assets, venue economics, and the revenue story behind the deal.
Athletes & Individuals
Athletes and personalities turning performance data into brand storytelling and activations.
Proof, not promises.
Selected results from engagements like these — anonymized where required.
Revenue & Growth
Customer Acquisition Strategy
Customers acquired per year through esports, sweepstakes, sports betting, and media-rights partnerships.
Ticketing & Sponsorship Revenue Strategy
Revenue upside identified for a pro sports franchise through fan analytics, pricing, and sponsorship benchmarking.
Partnerships & Media
Broadcast Integration Strategy & Deliveries
Branded integrations from concept to on-air across NBC Sports, Paramount ANZ, and a global Formula 1 partnership.
Data Storytelling Strategy
Impressions driven by a cross-functional data storytelling team across Team USA, Team GB, and Team Germany.
Data & Activation
Enterprise Data Transformation
Fragmented data sources unified into one governed Databricks pipeline powering an expanded client portal.
Athlete Data & AI Activation
An interactive athlete-data experience with Ashton Eaton, in the top 10% of all Dreamforce activations.
Katherine Rowe
“I turn data and insight into decisions that drive growth.”
I sit at the intersection of strategy, analytics, and execution. A connector of concepts and people, and a former U.S. Army officer, I lead diverse teams and build the systems organizations keep using long after an engagement ends.
EXPERIENCE
Led client strategy & insights for global sports organizations, turning crowd data into ticketing, game-day, and sponsorship gains.
Drove data storytelling & partnership ROI across the F1 and Olympic ecosystems; led Tableau marketing strategic planning & budget.
Led ticketing analytics for the NFL and its 30 clubs; built fan acquisition and international expansion strategies.
Signal officer leading teams that delivered satellite, radio, and network communications.
Experience spanning all US major leagues, European football, F1, the Olympic & Paralympic ecosystems, tennis & golf, AFL, NRL, and emerging events.
EDUCATION
Weekly plays from the front office.
Strategy, analytics, and the business of sports, written weekly on Substack.
Read & subscribeLet's build your playbook.
Fractional advisory, defined projects, or ongoing strategy work. If your organization is sitting on data it isn't using, let's talk.
katherine@katherinerowe.com